Elanco is a world leader in developing innovative products and solutions that enhance animal health, empowering the people that raise and care for pets and livestock.

Infographic

Like a cow digesting grass in its 4 stomachs, I converted bucketloads of complex scientific information about the cattle industry’s progress in sustainability into an entertaining infographic for educational contexts.

Print

Featured in livestock magazines, I wrote these ads to highlight the unique product benefits of Elanco Component with Tylan, including improved weight gain and localized antibacterial protection—you know, stuff ranchers care about.

Sales sheets

I created the content for these handy sales sheets highlighting the features and benefits of different dairy tools and solutions for Elanco sales reps and potential customers.

In-store sales kit

We designed this kit for feed and supply stores to promote Elanco products. It features shelf talkers, counter mats, coin trays and window clings speaking to different points of the customer’s in-store journey.

Year: 2020
Agency: Colle McVoy
Client: Elanco Animal Health
Campaign: Right Where It Matters.
Copywriter: Nick Tiso
Sr. Art Director: Jake Carlsrud
Designer: Catherine Bretheim
Associate Design Director: Diane Quenomoen
Account Supervisor: Darby Archbold
Creative Director: Lee Hanson
Group Creative Director: Mark Andersen