Digital videos

To motivate veterinarians to promote Lyme vaccination to their clients, I scripted a digital video series they’d actually watch. Using trusted regional messengers and a green screen, we parodied the popular vertical format and video effects of TikTok to talk about ticks. Try saying that five times fast.

Winner: Bronze in Digital Campaign • The 2021 VETTY Awards

Print

Explaining the importance of tick control and Lyme prevention to pet owners in a positive, fear-free voice.

Year: 2021
Agency: Colle McVoy
Client: Elanco
Campaign: TickTalk
Copywriter: Nick Tiso
Sr. Art Director: Jake Carlsrud
Associate Design Director: Diane Quenomoen
Creative Director: Lee Hanson
Group Creative Director: Mark Andersen
Producer: Chris Peters
Editor: Jon Cruikshank