Integrated campaign

Agility. Flexibility. Speed. They matter in business as much as in dance, so we brought the two together. We photographed a variety of professional dancers moving in 8K/240 FPS, then stitched the photos into sequences edited with VFX software to create a futuristic sense of motion as graceful as our Dell solutions.

Winner: Gold in Integrated Ad Campaign, B2B Regional/National · 2024 AAF Orange County Addy Awards

Digital videos

Out-of-home

We took over parts of the Harry Reid International Airport with a network of print and digital signage during the 2023 Dell Technologies World conference in Las Vegas.

Website headers

We also updated the Dell vendor page headers on Ingram Micro Xvantage™ to match the campaign.

Print

Emails

Year: 2023
Agency: Agency Ingram Micro
Co-Branded Partners: Ingram Micro and Dell Technologies
Campaign: #WorkMasterfully
Senior Copywriter: Nick Tiso
Senior Art Directors: Elim Feliciano, Anissa Gutierrez
Associate Creative Director: Jason Williams
Senior Creative Director: Josh Lieber
Marketing Client Services Managers: Joyce Hong, James Menke
Agency Video Producer: Dan Mabbott
Agency Executive Producer: Dan Reilly
Editor/Director: Tad Fatum
Production Company: Rinse + Repeat