S&W's health-conscious audience cares about eating the highest-quality food. And S&W makes the highest-quality beans, people just didn’t know it. To raise awareness of the premium flavor and texture of S&W beans, we romanced the beans like a high-end luxury commodity. Behold the sleekest-looking legumes yet.
Client: S&W Beans
Campaign: Don’t be seen with another bean.
Agency: BBDO Minneapolis
Copywriter: Nick Tiso
Art Director: Erin Slayton