Schwan’s Home Delivery (now Yelloh) was in the frozen food delivery business before it was cool, but they needed to refresh their brand for the flood of new customers brought on by the Covid-19 pandemic. We leaned into their iconic yellow truck color and family-owned roots while modernizing their brand for the digital era with a delightful look and feel.

Digital videos :15

I scripted a series of short-form videos for social media capturing how the ordering and delivery process works—and the moments of family delight that result.

Direct mail

Digital video :60

For their website, we made a longer video explaining how Schwan’s Home Delivery works in a neighborly, digestible voice.

Year: 2021
Agency: Colle McVoy
Client: Schwan’s Home Delivery (now known as Yelloh)
Campaign: Deliver Goodness.
Copywriter: Nick Tiso
Sr. Art Director: Rotem Raffe
Designer: Catherine Bretheim
Creative Director: Adam St. John
Group Creative Director: Mark Andersen
Producer: Kym Carranza-Meurer
Production Company: Hunt + Capture
Editor: Ben Stauffer
Director: Lacey Criswell