THE GREAT OUTPOURS
Keeping chili dogs top of mind during summer was a top priority, so we took the chili dogs outdoors with a classic misdirect that foregrounded their epic flavor.
To get football fans craving game day chili recipes, we created play-by-plays of chili being poured over their favorite foods with all the excitement of a game-winning touchdown.
Awards received at Minnesota Ad Fed’s The Show 2019:
Bronze: social media - single execution (Potatoes)
Bronze: social media - single execution (Tots)
Bronze: social media - single execution (Waffle)
THE HORMEL CHILI FOODBOWL
To integrate Hormel Chili with all the football excitement leading up to the 2018 Super Bowl, we created a bowl of our own: the Hormel Chili Foodbowl. We matched the colors of each dip with the NFL teams playing that week and used regional targeting to hit the right fans. In Chili Nation, rivalry is a dish best served hot.
GENERAL RECIPE CONTENT
While I like to think big, I’m not above rolling up my sleeves and creating some hardworking recipe content.