Paid Social

THE GREAT OUTPOURS

Keeping chili dogs top of mind during summer was a top priority, so we took the chili dogs outdoors with a classic misdirect that foregrounded their epic flavor.

INSTANT RE-POURS

To get football fans craving game day chili recipes, we created play-by-plays of chili being poured over their favorite foods with all the excitement of a game-winning touchdown.

Awards received at Minnesota Ad Fed’s The Show 2019:

Bronze: social media - single execution (Potatoes)
Bronze: social media - single execution (Tots)
Bronze: social media - single execution (Waffle)

THE HORMEL CHILI FOODBOWL

To integrate Hormel Chili with all the football excitement leading up to the 2018 Super Bowl, we created a bowl of our own: the Hormel Chili Foodbowl. We matched the colors of each dip with the NFL teams playing that week and used regional targeting to hit the right fans. In Chili Nation, rivalry is a dish best served hot.

GENERAL RECIPE CONTENT

While I like to think big, I’m not above rolling up my sleeves and creating some hardworking recipe content.

Client: Hormel Chili
Campaign: We Are Chili Nation
Agency: BBDO Minneapolis
CW: Nick Tiso
AD: Brit Ryan, Chris Corum
CD: Dave Alm
ECD: Noel Haan