Minnesota Ad Fed’s The Show 2017 silver winner for out-of-home and ambient media student campaign.
Costco is known for how well it treats its workers, an insight we celebrated to drive employee recruitment. Our in-store campaign, "It's not a warehouse, it's our warehome," connects the shopping experience to employment in unique and quirky ways so customers feel welcomed to apply.
Campaign: It’s not a warehouse, it’s our warehome.
School: Brainco - The Minneapolis School of Advertising
Copywriter: Nick Tiso
Art Director: Erin Slayton